SoapBoxRants.net Speaking on all things.

Dwight Silverman posted an interesting Tweet on the day of the iPhone release. He said:

I wish we could report more breaking stories the way we did the iPhone today, blending blogs, twitter, reporters, links. Soon, very soon…

…which brings up some interesting ideas. We have news aggregation sites like Digg and Slashdot. We have services like FriendFeed that aggregate information from multiple social media services. We have mashups like iGoogle. But has anyone yet put together a way to blend all of these wonderful things into a useful, intuitive interface for the creation and trafficking of breaking news stories?

Now I replied to that Tweet that we in the social media world are just getting through taking our baby steps. We haven’t quite got up to walking but we are getting there. The next phase is to make it truly mainstream. Many news sources already leverage services like Twitter to post links to new articles that appear on their site. But this is merely a scratch of the surface. Offerings like Twitter could easily be used to create “live” news articles.

Think about this: You have a new website with a system that will take an article’s owner (reporter) and allow this owner to let others expand their article with posts from Twitter/Pownce/Whatever in certain sections of the story. The article becomes a truly interactive experience that gives the reporter’s view and expands his or her words with the observations of others within the article itself. Now obviously you wouldn’t let just anyone put anything in there or you end up with John Gabriel’s GIFT(nsfw).

To avoid this you could have a system like OpenID and then the owner grants what level of access people have. Heck, this could be expanded to allow almost roundtable-like discussions. The point of this being that the next evolution of social media is the blending of more traditional news reporting with blogs and other social media services. The iPhone release could have had a parent article that featured the pic taken of Robert Scoble getting his phone with the side story from a blog about how he was allowed to cut in line (say…sent via Twitter DM to the article account) and the Twitter posts from the first guy stopped as the initial group went in to get their new shiny toys. Additional images from Flickr showcasing lines from stores in different areas could be linked in as well. This goes much further than simple comments at the end of an article. I speak of groups of web connected individuals actually building and expanding breaking news stories as they happen.

This is just one idea of what I’m sure is many that will make their way to the web soon. I’m also certain that there are far more qualified and imaginative people putting together new technologies and ideas. Some will fail but inevitably one or two of these new tools will gain some success in the next phase of the media evolution. I don’t know about the rest of you, but I’m looking forward to the next stage…so hurry up already and build us some tools to use.

UPDATE: It’s almost like Rule 34. I posted about it and find that STLToday.com already somewhat includes this. An example is this article about he InBev buyout of Anheuser-Busch. The first Related Link is a blog and Twitter feed basically of related stories. Found it because my little post on the deal got in there. Now we just need more articles to include this feature and more news sites to do it.

Posted under Technology

Media is all atwitter (yep…a pun in the first sentence) about the launch of the 3G iPhone. Well I say whoop-de-doo. Apple finally released the device they should have unleashed upon the masses when it first hit the market a year ago. Seriously, why wouldn’t you make your ground-breaking new piece of hardware take advantage of the latest and greatest technology like 3G?

Think about it. One of the major selling points was online media a-la Youtube. What possessed the creators to settle for EDGE? We all know EDGE sucks. We all know 3G is much faster and makes the entire mobile online experience tolerable. We all accept 3G as the best thing to use next to WiFi and real broadband. But you settled for EDGE. 3G always wins because EDGE is dumb.

You touted how great it was to have online map lookups for places you might be interested in and yet you didn’t include GPS. So I can know where I’m going but not where I’m at? Who comes up with this stuff? If I’m using the map to find a place to eat, I am probably in a place unfamiliar to me so it would help to know where I’m sitting in relation to my destination. It makes it easier to determine my travel route. I don’t know. Maybe I’m just full of crazy talk.

You finally decided to let AT&T subsidize the price so more people can buy it. Why didn’t you do that before? Sure the whole profit sharing thing may have sounded interesting but did you not learn a lesson from Wal-Mart? It’s far better to get a dollar from thousands than ten dollars from hundreds. You make more in the long run that way. If you don’t believe that then you haven’t been to ebay lately.

You say it has wonderful Exchange integration. Like it or not they own the market. Why wouldn’t you support that right out of the gate? There are several clients that can talk to Exchange so it shouldn’t have been a huge deal to get working. Did you have some delusion that by offering this “must-have” device to the masses that corporate attitudes would change overnight? I certainly hope not. I really don’t understand what you were thinking there, Steve.

Don’t misunderstand me. I’m not an Apple hater. I adore my iMac and I use it far more than my Windows laptop. I really like the iPhone and I want to get one. But I think you goofed. You brought out a device that, while revolutionary, lacked in many key areas. You also flubbed the pricing and had to offer some compensation to stifle the ire of the masses. The intial offer seems more and more like a beta and popular opinion would say that doing such a thing is a Microsoft thing, not an Apple thing.

Then to top it all off you earn the Fail Whale trophy for activation. You had the stock out there. You really should have known what kind of bombardment you were going to have as AT&T doors opened. But it’s okay. You aren’t the only one that loused it up today. AT&T is right there with you. They had the gall to allocate every last store rep to iPhone sales. Every last one. I needed to get a phone for an employee today…a Nokia…before he left for a job out of town. I was told point blank that I couldn’t and I would have to wait until this afternoon or tomorrow. You know, AT&T, you aren’t the only game in town that offers standard ho-hum phones. I can get one somewhere else if my business isn’t worth 10 minutes of one rep’s time.

All in all I say that the Fail Whale award for today goes to Apple with support from AT&T.

Posted under Technology

I don’t know about the rest of you but I have friends that like to borrow things. These things are usually in the form of DVDs or books. With my memory not exactly being what it used to be, I really have a hard time remembering who has what. Heck, I’ve loaned stuff out that stayed gone so long that I forgot I even owned it. This is where Delicious Library 2 comes in if you have a Mac.

Delicious Library 2 is a program that will catalog pretty much anything and everything you own. Yes, I am aware there are lots of programs that will do this. Let me tell you the joys of why DL2 is superior. Probably the best feature in my opinion is the barcode scan ability. All you do is hold the book or DVD or whatever’s barcode up to your iSight camera and it will read it, look the item up on Amazon, and download all information about that item into your database (including current sale value!).

DL2 also integrates into your Mac’s address book which will let you drag an item you loaned to that person’s entry so you can keep up with who has what. It’ll even put an iCal reminder for the due date you set. See? Bad memory is no longer a problem. And speaking of friends, DL2 will use Bonjour to show you the library of other Macs on your network. It’ll even let you find libraries of your friends that are published to the web. Did I mention you can publish it to the web (using either .Mac or iWeb or even FTP)?

There’s a whole host of other things you can do including a simple three click process to sell an item on Amazon but for a full list of everything it can do I would suggest just going to the website. You can download the program and put up to 25 items in it before you need to purchase it. The cost is a very reasonable $40. Actually, next to the $20 I spent on Connect360, I think this is the best investment I’ve made in my iMac.

Posted under Technology

I was on the phone the other day with AT&T. I manage wireless phones for the company I work for and I needed to upgrade one employee’s phone and remove two numbers from suspension so I could issue phones to a couple of new employees. That should be simple process. It should take less than five minutes per task to complete. The problem is that there is a difference between “should” and “is”.

Let me take a quick moment to explain how business accounts work. You have a Foundation Account Number or FAN. This is the master account. Under this (like subfolders on a computer) you have Billing Account Numbers or BANs. These are where Subscriber Lines (phones) are located. This allows you to separate groups of numbers by department or region or manager. Now that we have that down…back to the story.

Apparently AT&T has decided that we need a new FAN but didn’t bother to tell me or give me access to it on the Premier site. For the past week or so I have noticed that I haven’t been able to pull up information on voice lines (our air cards are on another BAN and require far less maintenance). Any time I tried to get into the information or perform an upgrade I got a notice about technical difficulties with some long unintelligible string of characters in pretty red text. I tried to give it a little time because I knew that Premier isn’t exactly known for being the most reliable system out there. Go Java!

So anyway, I get tired of this and call the Premier support number. I run through the voice menu options that make the most sense and finally get a person on the phone. This person is not in Premier Support. He advises me I should call this number to get to the proper department…which was the number I dialed that sent me to him. AT&T - Your World Delivered (to the wrong place). We argued back and forth about whether I called the correct number or not and eventually I convinced him that I did indeed dial the correct number and that he should try to get someone on the phone from the correct department to help me out. This results in me being put on hold.

About twenty minutes later I’m finally back on with this guy who tells me the proper option sequence to select in the voice menu system to get to the support department. Someone tell me why the number dedicated to Premier Support puts the option to actually get Premier Support down at option three. Apparently when it asks if you are having trouble with your service on the Premier Support line it doesn’t mean Premier. AT&T wins again with great design. Okay, enough digressing…the guy informed me he had the right place and was transferring me now. I thanked him and heard myself transferred…to the call queue. Yep, stupid music met my ears and the recorded voice thanking me for my patience. Apparently he failed in locating a fellow human being. At this point we’re nearly forty-five minutes into the call when all I wanted was three little things done. Oh, those tasks still haven’t been completed.

Here I am in the call queue of what I can only hope is the right place. I’m not really holding my breath because I usually get transferred incorrectly at least twice before I get to a person that can actually help me. I started all of this at roughly three o’clock. I hit the queue just a little before four o’clock. It is now four forty-five and I am still listening to stupid music and annoying recorded voices thanking me for my patience. I hung up and haven’t gotten my problem fixed yet. And don’t bother trying to get help from your account representative. That’s not his job any more. He’s there to put contracts in front of you and to tell you which useless numbers to call for help. This isn’t like the old days when a rep actually tried to get problems resolved. Nope. He’s a paper and responsibility pusher.

I’d like to thank AT&T for this absolutely wonderful lack of service, confusing voice menus, and absolute most retarded customer service restructure in the history of man. If the guy in charge of my account isn’t really there to service my account. Then call him by a different title. I suggest going with something like Corporate Rape Specialist or Blame Pusher.

Posted under Technology

In the beginning, communicating with people on the net was done via newsgroups, IRC, email, or IM. There are limitations to all of these with respect to getting the message to a mass audience. In reality, most messages were sent to a specific person or very small and select group of people. Social Media, though I hate buzzwords, is a nice catch-all term for a new series of web services that allow for a much greater penetration of a message. It takes a different approach. It puts the power in the hands of the reader/subscriber and not the author.

The advent of blogs are where I think the true birth of Social Media took place. Services like WordPress (which SBR uses), TypePad, Blogger, and LiveJournal gave the non-tech savvy internet user the ability to easily share thoughts and ideas with the world. Sure there were places that had WYSIWYG web page generators, but they were almost always clunky and never really made it easy to share frequent updates with the mass audience of the intarwebs. Blog systems changed all of that by giving people a simple text box to type in and a button to push to add the posts as easily as one would write and send an email. The blog format has been adopted by a great many large sites like Ars Technica and LifeHacker.

RSS feeds added to the blog phenomenon by making it easier to keep track of when new posts were added. This began the opt-in series of services that form the basis of what Social Media is today. If you look at offerings like Twitter, Pownce, and FriendFeed, you truly begin to see the power of the opt-in approach. The limitations of IM such as having to add people you want to talk to and those people having to be online at the time you send your message were overcome. The pains you had to go through to send that message to a lot of people at once were also taken care of. As a matter of fact, you don’t even have to know these people. They will find you and opt-in to your data feed from that service and the service worries about sending your message to all of them whether it is 10 or 10,000 people.

A myriad of clients for these services, both web based and desktop based add to the overall convenience of both posting your own messages and monitoring other’s feeds. This is the true magic of what we call Social Media. Take Twitter as an example. I am following well over 150 people. Granted I miss a few updates from people here and there from the sheer volume of messages, but I get to keep up with all of these people with similar interests that I have never met. I get to see thoughts and ideas and websites and articles I would probably have never seen if it wasn’t for my desktop client (Twhirl on Windows and Twitterrific on my iMac).

A lot of times, it is these messages that spur ideas for my blog posts. I’m sure that I’m not the only one deriving inspiration from random messages in these feeds. Of course, there is a lot of fluff out there but the nice thing is, you can skip it by just not subscribing to those feeds. Besides, what I consider fluff you might consider to be interesting reading. See how putting the power in the reader’s hands is so nice? It isn’t intrusive like all of those annoying forwarded emails that people perpetually send to one another. I get so tired of deleting emails with subjects that start with “FW: FW: FW: FW: FW: FW: FW: FW: FW: FW: FW: FW” (okay, maybe not quite that many, but you get the picture).

Basically, Social Media is a source of information that is offered through an opt-in service so that user’s interested can choose to be updated when more information is available. It may include getting an SMS with the latest message or getting a daily digest email to the account of your choice. The options are many and varied just like the services offered. The upshot is that these services, when properly implemented, make it much easier to get the information you want in a timely manner without all the hassle of various versions of spam.

Even big time corporations are seeing the advantages of leveraging Social Media networks. Comcast in particular has made some really good strides at improving Customer Service through a dedicated Social Media team. They scour the common services and search through blogs no matter how small to find places where people are complaining about problems they cannot get resolved with Comcast. The team then makes contact with these people and works with them to try and fix the issue. I know this works because they did it for me. I blogged extensively about it here at SBR and I’m happy to say they completely satisfied me with the solution.

So what is my short definition of Social Media? It’s all of those services on the web that let you post regular updates about things and sends those updates to everyone that opts-in to follow your feed/stream/whatever. It is all of those services that let us communicate with people we’ve never met but find what we have to say interesting. It is the next step of the world’s communication medium, but not the last.

Posted under Technology