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So if you have been following the saga of the “Frugalista” trademark silliness, then what I say here probably won’t surprise you. That is especially true if you are a frequent reader of my blog. This has irritated me and I feel I need to explain why. Let’s start with the fact that the term frugalista [...] So the current viral story is the Jackson, Mississippi blogger being targeted by the Miami Herald for use of a word. That word…which will assuredly earn me a C&D of my very own…is “Frugalista”. I’m not opposed to branding. I also understand that if you have a trademark, you are required to defend it or [...] The first I heard of this marketing method was with Squarespace. Now I had already heard of this hosting company because I listen to several of the TWiT (no relation to Twitter…besides, TWiT was first) podcasts and they are an advertiser there. But then I caught wind of a marketing campaign they were kicking off…using [...] If you look at the ways we communicate online, you’ll find they are nothing more than fresh paint on archaic methods…some of which date back to the days of six-shooters and stage coaches. All of the innovations thus far have been in the form of bolt-on extras. It’s kind of like duct taping an iPod [...] Comcast gets a lot of press and most of it is bad. I still, despite my glowing praises for the Digital Media Outreach, agree with most of what’s said. The service is flaky. The content is mediocre. The price is outrageous. The hardware just plain sucks. But there are even more frustrating problems. Finally, though, [...] |
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