Apples aren’t all roses

Don’t get me wrong, I love my new iMac. It’s sleek, fast, and easy to use. Every program I use regularly at home on my Vista laptop has an OS X counterpart. But I do have a bone to pick with Jobs’ company about one thing. While the overall prices of the base models are in line with the cost of PC’s with similar specs…prices on the upgrades are somewhere in the realm of stupid.

Have you priced memory lately? The iMac uses PC2-5300 SODIMM RAM chips. I can buy 4GB of RAM (2x2GB sticks) for less than $80. I can get it for less than $65 if I don’t care about branding. So tell me, Apple, why does the 4GB upgrade cost $500?? Exactly what kind of crack are you smoking? Going from a 250GB to 500GB SATA HDD is an increase of $149. The retail cost difference is less than $30. As a matter of fact, a 3GB/s 500GB SATA HDD is less than $100. So tell me what the hell is wrong with you people?

I understand the basic concept of capitalism. I know that all companies are out to make money. But these prices aren’t reasonable. They aren’t acceptable. They’re insane and outrageous. I will gladly buy a new iMac when this one becomes too underpowered for what I want to do. But listen to me, Apple. I will not purchase any of the upgrades for my system from you as long as you insist on applying these ridiculous price gouging techniques. I know how to plug in a SODIMM chip so I will be buying my memory from Newegg.com which will save me over $400 and leave me a 1GB chip to toss into my Vista laptop.

It’s things like this that continue to perpetuate the idea that Apple is a pompous company that is entirely too full of itself. If you ever want to shake this image and quite possibly begin seriously eating into desktop marketshares…you have to change your pricing structure. Since you haven’t changed this downright idiotic pricing scheme, I can only assume some people are dumb enough to use your upgrade options. I won’t be one of them and neither will anyone I send your way to buy from you guys.

Nothing about the design of your systems is worth the “Upgrade Stupidity Tax” you guys impose. This is by far a much greater affront to me than the “Microsoft Tax” you pay when buying from another company. So wake up, Apple. Stop feeding the fire of the “fanboys”. Get your prices in line with the rest of the world and maybe, just maybe, you’ll find that you can sell more systems.