Does Social Media Blend?

Dwight Silverman posted an interesting Tweet on the day of the iPhone release. He said:

I wish we could report more breaking stories the way we did the iPhone today, blending blogs, twitter, reporters, links. Soon, very soon…

…which brings up some interesting ideas. We have news aggregation sites like Digg and Slashdot. We have services like FriendFeed that aggregate information from multiple social media services. We have mashups like iGoogle. But has anyone yet put together a way to blend all of these wonderful things into a useful, intuitive interface for the creation and trafficking of breaking news stories?

Now I replied to that Tweet that we in the social media world are just getting through taking our baby steps. We haven’t quite got up to walking but we are getting there. The next phase is to make it truly mainstream. Many news sources already leverage services like Twitter to post links to new articles that appear on their site. But this is merely a scratch of the surface. Offerings like Twitter could easily be used to create “live” news articles.

Think about this: You have a new website with a system that will take an article’s owner (reporter) and allow this owner to let others expand their article with posts from Twitter/Pownce/Whatever in certain sections of the story. The article becomes a truly interactive experience that gives the reporter’s view and expands his or her words with the observations of others within the article itself. Now obviously you wouldn’t let just anyone put anything in there or you end up with John Gabriel’s GIFT(nsfw).

To avoid this you could have a system like OpenID and then the owner grants what level of access people have. Heck, this could be expanded to allow almost roundtable-like discussions. The point of this being that the next evolution of social media is the blending of more traditional news reporting with blogs and other social media services. The iPhone release could have had a parent article that featured the pic taken of Robert Scoble getting his phone with the side story from a blog about how he was allowed to cut in line (say…sent via Twitter DM to the article account) and the Twitter posts from the first guy stopped as the initial group went in to get their new shiny toys. Additional images from Flickr showcasing lines from stores in different areas could be linked in as well. This goes much further than simple comments at the end of an article. I speak of groups of web connected individuals actually building and expanding breaking news stories as they happen.

This is just one idea of what I’m sure is many that will make their way to the web soon. I’m also certain that there are far more qualified and imaginative people putting together new technologies and ideas. Some will fail but inevitably one or two of these new tools will gain some success in the next phase of the media evolution. I don’t know about the rest of you, but I’m looking forward to the next stage…so hurry up already and build us some tools to use.

UPDATE: It’s almost like Rule 34. I posted about it and find that STLToday.com already somewhat includes this. An example is this article about he InBev buyout of Anheuser-Busch. The first Related Link is a blog and Twitter feed basically of related stories. Found it because my little post on the deal got in there. Now we just need more articles to include this feature and more news sites to do it.