Whoop De Doo, A New iPhone

Media is all atwitter (yep…a pun in the first sentence) about the launch of the 3G iPhone. Well I say whoop-de-doo. Apple finally released the device they should have unleashed upon the masses when it first hit the market a year ago. Seriously, why wouldn’t you make your ground-breaking new piece of hardware take advantage of the latest and greatest technology like 3G?

Think about it. One of the major selling points was online media a-la Youtube. What possessed the creators to settle for EDGE? We all know EDGE sucks. We all know 3G is much faster and makes the entire mobile online experience tolerable. We all accept 3G as the best thing to use next to WiFi and real broadband. But you settled for EDGE. 3G always wins because EDGE is dumb.

You touted how great it was to have online map lookups for places you might be interested in and yet you didn’t include GPS. So I can know where I’m going but not where I’m at? Who comes up with this stuff? If I’m using the map to find a place to eat, I am probably in a place unfamiliar to me so it would help to know where I’m sitting in relation to my destination. It makes it easier to determine my travel route. I don’t know. Maybe I’m just full of crazy talk.

You finally decided to let AT&T subsidize the price so more people can buy it. Why didn’t you do that before? Sure the whole profit sharing thing may have sounded interesting but did you not learn a lesson from Wal-Mart? It’s far better to get a dollar from thousands than ten dollars from hundreds. You make more in the long run that way. If you don’t believe that then you haven’t been to ebay lately.

You say it has wonderful Exchange integration. Like it or not they own the market. Why wouldn’t you support that right out of the gate? There are several clients that can talk to Exchange so it shouldn’t have been a huge deal to get working. Did you have some delusion that by offering this “must-have” device to the masses that corporate attitudes would change overnight? I certainly hope not. I really don’t understand what you were thinking there, Steve.

Don’t misunderstand me. I’m not an Apple hater. I adore my iMac and I use it far more than my Windows laptop. I really like the iPhone and I want to get one. But I think you goofed. You brought out a device that, while revolutionary, lacked in many key areas. You also flubbed the pricing and had to offer some compensation to stifle the ire of the masses. The intial offer seems more and more like a beta and popular opinion would say that doing such a thing is a Microsoft thing, not an Apple thing.

Then to top it all off you earn the Fail Whale trophy for activation. You had the stock out there. You really should have known what kind of bombardment you were going to have as AT&T doors opened. But it’s okay. You aren’t the only one that loused it up today. AT&T is right there with you. They had the gall to allocate every last store rep to iPhone sales. Every last one. I needed to get a phone for an employee today…a Nokia…before he left for a job out of town. I was told point blank that I couldn’t and I would have to wait until this afternoon or tomorrow. You know, AT&T, you aren’t the only game in town that offers standard ho-hum phones. I can get one somewhere else if my business isn’t worth 10 minutes of one rep’s time.

All in all I say that the Fail Whale award for today goes to Apple with support from AT&T.